Dentro de AdSense [Dentro de AdSense] Felices fiestas de parte del equipo de AdSense

Nos gustaría enviarles los mejores deseos para estas fiestas a todos nuestros editores alrededor del mundo. Puede que no estés atrapando copos de nieve donde estés, pero esperamos que encuentres varias maravillas, ya sea invernales o estivales, en esta temporada festiva.

Nuestras oficinas se encontrarán cerradas hasta el 2 de enero, por lo que puede que tardemos un poco más en responder a tus correos electrónicos. Mientras tanto, puedes consultar nuestro Centro de Asistencia, donde encontrarás respuestas inmediatas, o esparcir tu alegría festiva, discutiendo tus preguntas con otros editores en nuestro Foro.

¡Felices Fiestas!

Publicado por Arlene Lee de parte del equipo de AdSense de Google

(Traducción: Gustavo Smidt)

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Publicado por Dentro de AdSense para Dentro de AdSense el 12/28/2007 05:08:00 A
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Domain Name Forwarding and Search Engines-Domain Names

You own a single site, but several domains - perhaps you wanted to make sure that even if your customers misspelled your domain name they'd get to your site, or perhaps you'd like to have a specific domain name direct to a page deep within your site - whatever the case, there are some important considerations surrounding multiple Domain Names routing to a single site and search engine submission.

Search engines like Google and Yahoo won't always wait around for you to submit a site - Googlebot and Yahoo Slurp (which you may recognize from your server logs if your site has been up for a few weeks) are constantly running across new domain names to index. It's a good thing - unless your Domain Names are being forwarded incorrectly.

What constitutes and incorrect forward?

Many major domain name registrars offer a "Domain Name Forwarding" feature which, while it may be the easiest way to forward your domain, can cause some real problems when search engine spiders like Googlebot or Yahoo Slurp visit your site.

Here's what happens:

The search engine spider pulls your Domain Name (usually from http://www.whois.sc/ ) The spider visits your website, using the Domain Name forwarded through your domain registrar Your domain registrar is using a Temporary Redirect (most likely because it's assumed that you'll point the Domain Name to a new hosting account sooner or later), frames, or other incorrect forwarding method The spider indexes your site

But what went wrong? Your domain name registrar did its job, and sent the spider to your actual site when it visited the Domain Name you registered. The spider did its job and read the content of the page or pages it found, and then incorporated them into the search engine index. Everything's copacetic, right?

When the search engine spider read the page, it associated it with your alternate domain name, the one that was supposed to be forwarding to your primary Domain Name. This means that the search engine has effectively tracked down what it will quickly identify as duplicate content - and, after years of dealing with sites trying to sell Viagra on the sly by duplicating their content across hundreds of pages, today's search engines will respond to duplicate content with a drop in your ranking.

Given enough time, you may find your site has been banned from the search engine index.

What's the solution?

Your domain names need to be routed from the Domain Name registrar to a hosting account - from the hosting account (and this varies - consult your technical support provider for the account) you'll need to set a Permanent Redirect to your main site.

A Permanent Redirect is logged as a code '301' (thence, it is often referred to as a '301 Permanent Redirect') - if you have multiple domain names which you wish to direct to a single site, it may be especially useful for you to consider a website hosting account which offers multiple add-on domains and subdomains to accommodate all the Domain Names you'll need to forward.

Dan LeFree is a Web Design and Development Consultant specializing in database applications for e-Commerce storefronts, custom realtor websites, and other small Business tools.

Domain Name Forwarding and Search Engines-Domain Names

You own a single site, but several domains - perhaps you wanted to make sure that even if your customers misspelled your domain name they'd get to your site, or perhaps you'd like to have a specific domain name direct to a page deep within your site - whatever the case, there are some important considerations surrounding multiple Domain Names routing to a single site and search engine submission.

 

Search engines like Google and Yahoo won't always wait around for you to submit a site - Googlebot and Yahoo Slurp (which you may recognize from your server logs if your site has been up for a few weeks) are constantly running across new domain names to index. It's a good thing - unless your Domain Names are being forwarded incorrectly.

 

What constitutes and incorrect forward?

 

Many major domain name registrars offer a "Domain Name Forwarding" feature which, while it may be the easiest way to forward your domain, can cause some real problems when search engine spiders like Googlebot or Yahoo Slurp visit your site.

 

Here's what happens:

 

The search engine spider pulls your Domain Name (usually from http://www.whois.sc/ )
The spider visits your website, using the Domain Name forwarded through your domain registrar
Your domain registrar is using a Temporary Redirect (most likely because it's assumed that you'll point the Domain Name to a new hosting account sooner or later), frames, or other incorrect forwarding method
The spider indexes your site

 

But what went wrong? Your domain name registrar did its job, and sent the spider to your actual site when it visited the Domain Name you registered. The spider did its job and read the content of the page or pages it found, and then incorporated them into the search engine index. Everything's copacetic, right?

 

When the search engine spider read the page, it associated it with your alternate domain name, the one that was supposed to be forwarding to your primary Domain Name. This means that the search engine has effectively tracked down what it will quickly identify as duplicate content - and, after years of dealing with sites trying to sell Viagra on the sly by duplicating their content across hundreds of pages, today's search engines will respond to duplicate content with a drop in your ranking.

 

Given enough time, you may find your site has been banned from the search engine index.

 

What's the solution?

 

Your domain names need to be routed from the Domain Name registrar to a hosting account - from the hosting account (and this varies - consult your technical support provider for the account) you'll need to set a Permanent Redirect to your main site.

 

A Permanent Redirect is logged as a code '301' (thence, it is often referred to as a '301 Permanent Redirect') - if you have multiple domain names which you wish to direct to a single site, it may be especially useful for you to consider a website hosting account which offers multiple add-on domains and subdomains to accommodate all the Domain Names you'll need to forward.

 

Dan LeFree is a Web Design and Development Consultant specializing in database applications for e-Commerce storefronts, custom realtor websites, and other small Business tools.

 

 

Domain Name Registration

any name unless it has your keywords in it. There's no point in ranking high for your name if no one is looking for it

yet.

Try to keep your domain name registration topically relevant. As search engines get smarter and smarter, sites that display total relevance will rank higher than catch all sites.

Lastly, be sure to avoid other companies trademarks and copyrights in your domain name. For example, let's say you're an affiliate of The Sharper Image. It's tempting to use some version of that name to promote your affiliate site, but don't do it, unless of course you'd like to meet their lawyers!

To sum up, your domain name registration is easy to do, but important to do well. It can make the difference in whether you get found or not!

Keith Thompson is the webmaster at Domain Name Registration Today where you will find the latest news and information on domains.

 

Domain Name Trademarks

As your Internet business grows, the value of your domain name increases. The issue of a domain name trademark should move to the top of your list. You need to guard against unscrupulous competitors that may try to incorporate your domain name in their meta tags to obtain search engine rankings under your name. If you have a domain name trademark, you can go after these individuals and compel the search engines to remove their listings.
What Is A Trademark?
A trademark is a distinctive item that is used to identify a logo, product, device, package or service. The trademark identifies the item as being provided by a particular firm. To protect these items you can obtain a mark from the patent and trademark office that prohibits others from trying to gain economic advantage from your mark.
Domain Name
The patent and trademark office views domain names in a unique way. The office views the "http://www" element as a part of the file transfer process, not your domain name. The ".com", ".net", etc., designations are considered top-level domain identifiers and are also disregarded for the purpose of a domain name trademark. For example, our domain name is http://www.sandiegobusinesslawfirm.com. If we submitted the domain name for registration, only the "sandiegobusinesslawfirm" portion would be considered for a mark.
Locators Cannot Be Registered
A domain name is a locator for file pages. When you type in your domain name, a server locates and displays files. If a domain is used solely for this purpose, it will not be granted a mark. Instead, the domain name must be incorporated into the site. For instance, Amazon is recognized as an online bookstore and the site actually has the word "Amazon" on every page. Since "Amazon.com" is more than a locator, Amazon can apply for and receive a trademark. If Amazon used the domain name, bookstore.com, the company would be able to register "Amazon", but not "bookstore."
Generic and Descriptive Terms
Domain names that are generic or descriptive in nature cannot be registered because they fail to designate a distinctive product or service. For example, "sandiegobusinesslawfirm" is comprised of generic terms and describes who and where we are, to wit, a San Diego business law firm. This domain name cannot be trademarked. The same result would occur with bank.com, book.com, advice.com, etc.
You may be thinking, "What about 'Coke?' "Coke" is a trademarked term because it is a distinctive term for a soft drink product. It just so happens that a brilliant marketing plan has convinced most people to refer to soft drinks as "cokes", even if they actually prefer another brand!
Trademarks are an important factor in protecting your Internet business. Armed with a trademark, you can keep competitors from pulling traffic off the search engines when people search for your site.
Richard Chapo is with http://www.sandiegobusinesslawfirm.com - a law firm providing legal advice to California businesses. This article is for general education purposes and does not address every facet of the subject matter. Nothing in this article creates an attorney-client relationship.